Electronic communications services

E-commerce Design and Development Services

The company provides e-commerce design and development services for the creation of online stores. Development is based on a software platform that offers the flexibility required to create a modern and functional online store for showcasing the products and services of any business. The company undertakes the delivery of a complete e-commerce solution, including analysis, design, implementation, integration with financial institutions, and hosting services. The platform features include the following:

• Display and management of registered customer information
• Ability to set discounts per customer or according to total orders
• Management of all customer orders by customer and time period
• Real-time order status monitoring
• Unlimited number of main categories
• Unlimited number of subcategories for each main category
• Unlimited number of nested subcategories
• Ability to transfer products from one category to another or duplicate a product in multiple categories
• Ability to display to customers the number of products contained in each category, subcategory, and nested subcategory
• Ability to sort categories and subcategories in predefined or alphabetical order
• Ability to display category menus in both simple and roll-down formats
• Unlimited product entry capability
• Display of featured products on the homepage or within each (sub)category
• Quick product addition to the shopping cart through shortcuts in the product summary view
• Product listings by category
• Ability to update product database prices in a single action by importing an Excel file
• Ability to create product catalogs and define related products for simultaneous display
• Ability to provide customers with multiple payment methods (cash on delivery, bank deposit/transfer, credit card), individually or combined, including PayPal
• Integration capability with Eurobank-Egnatia (Proxypay), Piraeus Bank, and Alpha Bank for automatic approval and payment processing of Visa, MasterCard, Euroline, and Amex credit card transactions
• Ability to offer customers installment payments without interest (subject to bank integration and availability of this service)
• Support for Greek and English languages (as well as any additional language)
• Ability to define a default language version (e.g., Greek, English, or another language)
• Ability to create database backups and restore them in case of errors or server migration
• Ability to create dynamic pages within all categories, subcategories, and products, as well as separate sections such as Company Profile, Store News, Contact, etc., using an integrated HTML Editor
• Ability to create custom menus with personalized options
• Sending configurable bulk e-mails regarding customer registration, orders, and newsletter distribution
• Ability to display new products on the homepage (new arrivals)
• Ability to display related product tables beneath each product

The company provides design and implementation services for comprehensive solutions in the development of corporate websites, web portals, and web pages. The design process is carried out by our company’s specialized personnel, including web designers, flash designers, and animation designers. The development of websites and web portals is based on a fully integrated and highly customizable development platform, which has been entirely developed by our company and constitutes the optimal solution for website content management. This platform has been developed in Java and PHP and provides database independence, thereby safeguarding the client’s investment. Our already significant installed client base is the best proof of the successful implementation of every project we undertake.

Flash Applications

As a company, we provide complete flash applications. Flash is a program through which we can create a wide variety of applications. Interactive flash features — such as slideshows and photo galleries — can be added to existing websites, or we can create websites entirely developed in flash for an impressive company presentation. Flash can be connected with XML for use in dynamic websites, while it also allows the integration of video, the creation of games, introductions, and various animations for every use. It is not necessary for flash to be used only online, as it can also be effectively utilized to create multimedia presentations and applications that can run from CD/DVD.

E-Marketing

Today, Internet marketing, or online marketing, is evolving into a broader mix of components that a company can use as a means to increase sales. Internet marketing refers to advertising through the internet and e-mail, leading to direct sales through e-commerce as well as the expansion of the existing customer base. Online advertising does not replace traditional marketing methods (television, radio, magazines, newspapers), but it is considered the most cost-effective option, as it delivers better results with a much smaller investment of time and money. The following statistics are characteristic:

• 78% of users conduct online market research before making a purchase.
• 78% of the business world uses mobile phones to read emails.
• 40% of American smartphone owners compare prices even while shopping inside a store.
• 57% of businesses worldwide have acquired customers through their blog.
• 67% of B2B companies and 41% of B2C companies have gained customers through Facebook.
• The number of merchants stating that Facebook is “very important” or “important” for their business increased by 83% over the last two years.
• More than three-quarters of the total population of America use the internet.
• Mobile internet users in Greece reached 18.4% in 2012.
• Despite stabilization trends during the second half of 2011, currently 1.5 million Greek online consumers purchase on average 15 times per year through the Internet, spending €1,150 annually, of which two-thirds are directed to Greek websites.

(Source: HubSpot Blog)
(Source: ELTRUN)

When we talk about internet marketing, we refer to one of the following:

• Display Advertising: The use of web banners or banner advertisements placed on a third-party website or blog in order to drive traffic to the company’s website and increase demand for products.
• Search Engine Marketing (SEM): A form of marketing that aims to promote websites by increasing their visibility on Search Engine Results Pages (SERPs), either through paid placement, contextual advertising, or the free use of search engine optimization techniques.
• Search Engine Optimization (SEO): The process of improving a website’s visibility in search engine results through either “organic” or “algorithmic” methods.
• Social Marketing (Social Networking): The process of increasing traffic through social networking websites such as Facebook, Twitter, and LinkedIn.
• Email Marketing: Refers to commercial messages sent to a group of people using electronic mail.
• Referral Marketing: A method of promoting products or services to new customers through referrals, usually by word of mouth.
• Affiliate Marketing: A marketing practice in which a business rewards one or more affiliates for each visitor or customer brought through the affiliate’s own marketing efforts.
• Inbound Marketing: Includes the creation and sharing of informative content as a means of converting prospects into customers and customers into repeat buyers.
• Video Marketing: This type of marketing specializes in creating videos that engage viewers in a purchasing mindset while presenting information in video format. It is becoming an increasingly popular tactic among internet users and businesses, as it is considered a sustainable method of attracting customers.

• Consulting Services in the Fields of Information Technology and Electronic Communications

  The company provides specialized consulting services concerning both the core business operations of clients and their support services (accounting, commercial management, etc.), as well as consulting studies in vertical market sectors such as Internet Television (IPTV), the development of domain registration systems using the EPP (Extended Provisioning Protocol), Internet Strategy, as well as issues related to Usability, Accessibility, and Social Media Marketing.

  IT Integration and Support

  At TaxisWeb, guided by our experience and expertise, we are able to cover any customer need in the fields of integration and support of their information systems. Our solutions are adaptable and scalable, and indicatively include the following areas:

  • Consulting services
  • Solution and architecture design
  • Integrated solutions
  • Technical support and maintenance
  • Monitoring and management applications
  • Telephony and internet applications

  Based on our customer-centric philosophy, we provide solutions to Businesses and Organizations characterized by reliability and integrity. Technical support is delivered through modern methods, adopting techniques that provide confidence and trust to our clients. A modern state-of-the-art online technical support system, developed exclusively by our company, represents the spearhead of our customer service. The system is located on the homepage of our website and demonstrates the great importance we place, as a company, on customer support matters.

  We also use additional methods such as:

  • Remote monitoring
  • Remote diagnostics
  • Remote intervention
  • Remote assistance
  • On-site presence
  • Help Desk

  • ESPA Subsidized Programs

    TaxisWeb offers reliable solutions in the fields of telecommunications and Information Technology within the framework of ESPA subsidized programs. Specifically, the ESPA subsidies implemented so far concern the following actions:

    • DIGI-MOBILE

    TaxisWeb is active in all these actions, offering services and products for the subsidization of interested businesses, as well as the complete organization, study, and submission of the subsidy application file. The areas in which we provide solutions include:

    • Complete online presence (website and web portal development)
    • Online advertising and SEO services
    • E-commerce (eshop) applications and integration with the company’s information systems
    • Web applications
    • Organization applications (ERP, CRM, etc.)
    • Telephone center and structured cabling applications
    • Consulting services

    • Application Software Development Services

      The company provides software development applications based on the customer’s requirements and needs. Applications are developed by taking into account the specific requirements of each project. A specific design and development methodology is applied, as well as the selection of the appropriate architecture or a combination of different software application architectures (web-based, client-server, etc.).

      Application development is carried out either in the JAVA programming language (J2EE) using NetBeans IDE, Eclipse IDE, and MyEclipse IDE, or in the PHP programming language using NetBeans IDE and Eclipse IDE. In addition, databases such as Oracle, Sybase, MySQL, SQL Server, and others are utilized.

    • Mobile Applications

      The concept of mobile applications refers to the use of the mobile phone as a communication channel. This communication channel is already proven to be one of the most powerful advantages of technology for the dissemination of critical business decisions and choices.

      At TaxisWeb, we build applications for mobile devices that serve as the most interactive medium for promoting the client’s objectives. The mobile module already operates live for clients, automatically recognizing the mobile device and adapting the website content for proper display on it.

      We also provide mobile connectivity for a wide range of smartphone applications such as iPhone, BlackBerry, HTC, etc. In addition, as a company, we undertake the implementation of mobile phone campaigns related to:

      • Advertising
      • Promotional activities for special offers
      • Direct sales of content
      • Interactive communication, such as voting and contests
      • Research and information collection